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Entrepreneurial Marketing
with UGotClass LERN
Part of Entrepreneurship Certificate
Success in today's marketplace depends on effectively marketing their product or service. Learn a systematic approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts. CEUs/ILUs: 1.6; Length (in hours): 16
Entrepreneurship Certificate
with UGotClass LERN
Boost your chances of success for your new or small business and reduce your risks. Get the latest on planning your business, brainstorming ideas and a checklist for going into business. Learn how to create a business plan, including assessing business feasibility and prepare the management and financial plans. Get a step-by-step approach to attract and keep customers, with an emphasis on customer-driven marketing decisions and building a strong brand. CEUs/ILUs: 4.8; Length (in hours): 48
Financial Analysis & Planning for Non-Financial Managers
with UGotClass LERN
Part of the Accounting & Finance for Non-Financial Managers Certificate.
With the demands of daily operations, non-financial managers may put financial reports on the shelf. Take a look at some of the most admired companies like Apple, Google, and Berkshire Hathaway. They are evaluated by their products, innovation, and culture but they wouldn’t be in the limelight without profits. Money matters! Build your understanding of financial concepts and establish your role in the financial success of your organization. Designed for non-financial managers, business owners, entrepreneurs, and other decision-makers, this advanced course will take the mystery out of money matters. Financial information that drives your organization, as seen on the business’s reports, will be assessed and analyzed to understand it. An understanding of this information will help you make smart decisions when it comes to budgeting, setting goals, and assessing performance within your own area of influence. CEUs/ILUs: 1.6; Length (in hours): 16
Fostering Online Discussions
with UGotClass LERN
Part of Online Teaching Certificate
Being engaged with your online learners throughout the course is one of the three biggest weaknesses of online teachers. It is also one of the three biggest ways to take your online course to the next level, making it a superior learning experience for your learners. Come experience how to do it from the creator of the concept and practice of ‘continual engagement’ in teaching. Discover how to build student success through your interaction, how to give online learners feedback, communicating with them about everything from subject matter to delicate issues to grading. You will come away with advanced, practical, how-to tips from one of the foremost authorities on fostering online discussion. And you will see how your instructor models great interaction and engagement in the online environment. CEUs/ILUs: 1.6. Length (in hours): 16.
Graphic Design Software Essentials Certificate
with UGotClass LERN
The Adobe software tools are the leading software for graphic design. Adobe Illustrator is the industry standard computer illustration software. Use Illustrator to draw shapes and design logos, flyers, posters, banners, business cards or any other vector graphics for print or web. Adobe InDesign is the industry standard page-layout program that works with Adobe Illustrator and Photoshop seamlessly. InDesign allows you to create simple to complex multi-page documents such as brochures, flyers, books and magazines. Use Adobe Photoshop to effectively work with selection and editing tools, layers, and masks to edit, retouch and enhance existing images or create your own composite digital art work. Access to the Adobe software tools required. Software Requirements: For all online Adobe classes, students are responsible for purchasing their own software for their course. Trial versions of Adobe software are sometimes available on the Adobe company website. If you're taking the entire “Graphic Design certificate” you'll need Adobe Illustrator, Adobe Photoshop and Adobe InDesign. Otherwise you may sign up for a single software. There is no school discount through LERN. More information on Adobe Creative Cloud software can be found at adobe.com. CEUs/ILUs: 4.8. Length (in hours): 48.
Improving Email Promotions
with UGotClass LERN
Part of Digital Marketing Certificate
Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your email promotion and responses with tracking and testing. Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well. CEUs/ILUs: 1.6. Length (in hours): 16
Integrated Marketing Best Practices
with UGotClass LERN
Part of Integrated Marketing Certificate.
Enter the fascinating and emerging field of integrated marketing. Explore how to move potential customers from one media to another, increasing their interest and purchasing. See how different media complement each other. Take home an Integrated Marketing Model to help you choose what’s best for your business and industry. Put it all together with a one-year integrated marketing plan that engages your customers, moves inquiries to customers, and projects a positive image for your organization and efforts. CEUs/ILUs: 1.6. Length (in hours): 16.
Integrating Social Media in your Organization
with UGotClass LERN
Part of Social Media for Business Certificate
Take away a practical strategy and techniques for implementing a social strategy for your organization or business. Learn the top five considerations when starting a social network as well as tips to manage an online community. Discover how to create your own private social network using the Ning platform. Discuss the top tools to use to manage your social media life and build integration into your website. See how Google Docs and Calendars work and how to use online video to further your business goals. Hear about mobile check-in applications and how companies are using coupon and deal sites. Get your company listed properly on local search engines so more customers can find you. Discuss how web design has changed and get feedback on your website while discovering usability testing and user interface design. Finally, learn how to manage this influx of information created by the new media revolution. Develop a manageable workflow and get productivity tips to be more efficient. Learn what you might be doing wrong in social media as well as essential policies to have in place for your employees and company. See what trends are on the horizon and where your goals fit with those new trends. CEUs/ILUs: 1.6. Length (in hours): 16.