Part of Integrated Marketing Certificate.

Enter the fascinating and emerging field of integrated marketing. Explore how to move potential customers from one media to another, increasing their interest and purchasing. See how different media complement each other. Take home an Integrated Marketing Model to help you choose what’s best for your business and industry. Put it all together with a one-year integrated marketing plan that engages your customers, moves inquiries to customers, and projects a positive image for your organization and efforts. CEUs/ILUs: 1.6. Length (in hours): 16.

Part of Social Media for Business Certificate 

Take away a practical strategy and techniques for implementing a social strategy for your organization or business. Learn the top five considerations when starting a social network as well as tips to manage an online community. Discover how to create your own private social network using the Ning platform. Discuss the top tools to use to manage your social media life and build integration into your website. See how Google Docs and Calendars work and how to use online video to further your business goals. Hear about mobile check-in applications and how companies are using coupon and deal sites. Get your company listed properly on local search engines so more customers can find you. Discuss how web design has changed and get feedback on your website while discovering usability testing and user interface design. Finally, learn how to manage this influx of information created by the new media revolution. Develop a manageable workflow and get productivity tips to be more efficient. Learn what you might be doing wrong in social media as well as essential policies to have in place for your employees and company. See what trends are on the horizon and where your goals fit with those new trends. CEUs/ILUs: 1.6. Length (in hours): 16.

Part of Management Certificate

Get an understanding of managing workers in different generations in the workplace. Discover what motivates each generation at work, what incentives they respond to, and what messages they value. Generations X and Y are significantly different than the Boomer generation. Each generation has different expectations and styles of work in the workplace. Come explore the characteristics of the different generations in the workplace. Discover the current motivations of Boomers, Gen Xers and Gen Yers and what messages they value. Identify practical, how-to tips and techniques for managing Boomers, Gen Xers, and Gen Yers in the workplace. CEUs/ILUs: 1.6. Length (in hours): 16.

Part of Mastering Computer Skills for the Workplace

Bring your ideas to life and leave a lasting impression with Microsoft PowerPoint. Master the tools and techniques that turn humdrum slides into dynamic presentations that will captivate your audience. With hands-on practice and real-world examples, learn design principles and multimedia elements such as images, videos, and charts that elevate you to the next level. Acquire critical know-how to deliver your presentations with confidence and ease. Whether you're a beginner or a seasoned user, you'll find new ways to work smarter, not harder. You'll leave class with in-demand skills and the ability to create professional, visually appealing presentations that will engage your audience and help you stand out. CEUs/ILUs: 1.6. Length (in hours): 16.

Part of Digital Marketing Certificate

Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well. CEUs/ILUs: 1.6. Length (in hours): 16

Part of Non-Profit Administration Certificate

Enhance your understanding of program evaluation within the non-profit context. Improve your evaluation planning, data collection, data analysis and data use. Special attention will be paid to the real-world challenges that organizations may face when conducting evaluations, including staff time, costs, and reporting evaluation results to funders. By the close of the course, you will have a complete program logic model and evaluation plan ready for implementation. CEUs/ILUs: 1.6. Length (in hours): 16

Part of Project Management Certificate

Project management provides visibility of project health to the business and the customer. Through continuous monitoring, early detection of variations to plan, schedule, and budget can be communicated to stakeholders for quick resolution, including project cancelation. The Project Management Professional community does this through the five (5) Project Management Processes supported by the ten (10) Project Management Knowledge Areas. This course introduces the student to the ten (10) Project management Knowledge Areas and their support role and relationships to the five (5) Project Management Processes. CEUs/ILUs: 1.6. Length (in hours): 16

Refine your writing to say exactly what you intend it to say. Make it the best. Explore errors in agreement, structural inconsistencies, shifts in person and tense, and wordiness/concision. Next, you will learn how to correct and reshape sentences that have gone wrong. Put the finishing touches on your work by selecting the right capitalization and choosing the best punctuation. In addition, you’ll receive proofreading tips that will help you ensure everything you write is polished and in tip-top shape. CEUs/ILUs: 1.6. Length (in hours): 16